This website uses cookies to allow better navigation. The site is set up to allow the use of all cookies. If you continue to browse this site, you agree to our use of cookies. For more information about our cookies policy please click here.

F/W 2016-2017 AD CAMPAIGN

Ermanno Scervino and Peter Lindbergh together again for the Maison’s advertising campaign


Paris, Arc de Triomphe, interiors by design.
Model Hana Jirickova has been chosen as the new face of Ermanno Scervino, accompanied by
Australian model, Jordan Barrett.

In the footsteps of Luchino Visconti, Scervino and Lindbergh guide the models through a tale of cinematic inspiration.
Each scene is a portrait of seemingly everyday life, in a setting that fuses glamour with intimacy.
The key looks of the collection infuse the shots with emphatic erotic overtones.
The narration of a utopian “behind-the-scenes”, reveals the human side in poses and emotions both abstract and reflective.
“Personality takes precedence over the garment,” declares Ermanno Scervino, and thus couture creations in pleated lace, embroidered knitwear, masculine-cut suits and delicate lingerie are designed to artfully set off human imperfections.

“I wanted two handsome and young faces to interpret a collection that is both strong and delicate,” continues Ermanno Scervino. “Only Peter’s charisma could capture the essence of my aesthetic vision. Making the clothes speak in such a way that they enhance the personality of the wearer is the underlying aim of all my creations.”

The Ermanno Scervino Autumn-Winter 2016-2017 campaign will run worldwide, beginning in July 2016.

Brand: Ermanno Scervino
Photographer: Peter Lindbergh
Location: Paris
Date: May 2016
New Face: Hana Jirickova
Model: Jordan Barrett