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FALL/WINTER 2017/2018 AD CAMPAIGN

PETER LINDBERGH FOR ERMANNO SCERVINO FW1718 ADV CAMPAIGN

Milan, June 6th 2017 – The new Ermanno Scervino adv campaign for the fall/winter 2017/2018 season is a meeting of excellences. The Florentine designer chooses the Italian top model Mariacarla Boscono as protagonist of the pictures signed by the master of photography Peter Lindbergh.

Mariacarla and the male model Victor Norlander are captured en plein air while strolling on the riverfront of the Seine. The cloudy sky and the iconic Parisian bridges create a black and white movie scene in which the key looks of the fall/winter 2017/2018 collection are starring as the main characters.

“The woman I imagined for this collection is strong and independent. She chooses to match mannish garments and heelless shoes with ultra-light dresses, creating a new expression of femininity. Mariacarla is perfect to represent this woman’s face because, thanks to her personality, she is able to interpret all my creations in an original and authentic way. To shoot the pictures I have strongly wanted Peter Lindbergh, with whom I have been working for several seasons. Our understanding almost does not need words anymore”, said Ermanno Scervino.

The Ermanno Scervino Fall/Winter 2017/2018 adv campaign will run worldwide starting from June 2017.

Brand: Ermanno Scervino
Photographer: Peter Lindbergh
Location: Paris
Date: April 2017
Models: Mariacarla Boscono and Victor Norlander