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Peter Lindbergh for Ermanno Scervino Spring/Summer 2017 ADV Campaign


Milan, January 10th, 2017 – We are pleased to announce the new Ermanno Scervino spring/summer 2017 adv campaign, shot by Peter Lindbergh in Deauville, France. The artistic partnership between the Florentine designer and the German fashion photographer is therefore continuing, with the sixth collaboration for an advertising campaign.

Ermanno Scervino’s new face for this season is the American model Kenya Kinski Jones, rising name of the international fashion industry, daughter of the musician and record producer Quincy Jones and of the actress and model Natassja Kinski. The male protagonist of the shoots is her boyfriend, the American actor Will Peltz.

The images portray the two models en plein air on an iconic Normandy beach. Kenya and Will are captured while looking straight in the camera or embraced with an appealing look that infuses a hint of Eros to the pictures. The photographs express a new, glamour and contemporary sensuality, enhanced by the key looks of the spring/summer collection.

“I strongly wanted Kenya to be the main character of this campaign, because she perfectly reflects my brand’s DNA. Her parents are two icons of the Eighties and she a new, fresh and modern beauty. Capturing her side by side with her boyfriend Will made it possible to create a very spontaneous and intimate atmosphere. Only Peter Lindbergh, with whom I collaborate since several years, has the unequalled ability to capture in a single shot my aesthetic idea”, said Ermanno Scervino

The Ermanno Scervino spring/summer 2017 campaign will run worldwide starting from January 2017.

Brand: Ermanno Scervino
Photographer: Peter Lindbergh
Location: Deauville
Date: November 2016
New Faces: Kenya Kinski Jones and Will Peltz